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Individual Proposal

Innovative Leadership

Make Employee Ownership Attractive to Gen Z

Tuesday, April 7, 2026
11:30 AM - 12:30 PM CDT
Location: 206
CE: 1
CE Type: SHRM
Education Level: For All Levels
Does your younger staff ‘get’ the value of your ESOP? Hear from a Zillennial as we put on our Gen Z shoes (Crocs) to dive into how to position and market your ESOP to your younger staff. In this interactive session, you will join other members of your industry and share best practices and brainstorm how to position and communicate your employee-owner benefits.

NCEO Resource: Recruitment & Retention Toolkit

Learning Objectives:

  1. Understand the challenges, economic climate, and career attributes of average Gen Z employees.
  2. Analyze your business for at least two employee ownership benefits which are attractive to younger staff.
  3. Create two key messages, tailored toward younger staff, to communicate your businesses' employee ownership benefits.