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Individual Proposal

Culture and Engagement

Innovative Communications Coalition (ICC) Peer Network: The Stories We Share: Building Ownership Culture One Story at a Time

Tuesday, April 7, 2026
11:30 AM - 12:30 PM CDT
Location: Baird Ballroom A
CE: 1
CE Type: SHRM
Education Level: For All Levels
The strongest ESOP cultures are sustained not just during Ownership Month or annual meetings, but through everyday communication that reinforces what ownership truly means. This ICC Peer Network session explores how storytelling can be used to build and sustain engagement year-round. Through peer discussion and real-world examples, participants will learn how to identify authentic stories within their organizations, share them in meaningful ways, and create a consistent communication rhythm that keeps ownership top of mind - all the while having fun!

NCEO Publication: The ESOP Communications Committee Guide
NCEO Peer Networking: Innovative Communication Coalition

Learning Objectives:

  1. Understand how storytelling strengthens ESOP education and reinforces a strong ownership culture.
  2. Identify practical ways ESOP Education and Communications Committees can find, frame, and share authentic ownership stories.
  3. Meet and network with fellow employee-owners passionate about communication. Collaborate, share stories, and have fun with peers.